Maria Altamira_比利时联合商学院

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UBI中国教育中心

教授简介

Maria Altamira

Academic Quality Assurance Director, UBI Business School, Belgium, Luxembourg and Shanghai.
Academic Quality Director of UBI BSc, MSc & MBA Programme.

教育背景

研究与教学领域

学术活动及社会服务

出版

荣誉

英国华威大学商学院Ph.D
西班牙马德里ESIC商业与营销学院营销管理硕士
西班牙毕尔巴鄂德乌斯托大学工商管理学士

教学实践：

2011年，开始专业参与中国的业务和项目
目前是高等教育机构的顾问，重点关注国际发展和学术质量
ESIC大学的研究员
在西班牙、英国、比利时和中国多所高等教育机构做客座讲师
是一位经验丰富的钢琴家，精通西班牙语（母语）、英语和法语

研究领域：

中国跨国公司的国际化、市场营销、营销战略、国际化战略

UBI商学院比利时、卢森堡和中国校区学术质量委员会主任
西班牙马德里ESIC商业与营销学院中国中心主任
西班牙马德里ESIC商业与营销学院工商管理硕士和工商管理硕士协调员

Altamira, M. (2021). Developing online narrative interviews. A qualitative research study about Chinese managers' understanding of the development of marketing strategies in Europe. SAGE Research Methods Cases Business & Management
Fornes, G., Cardoza, G., & Altamira, M. (2021). Do informal business and political relations help SMEs from emerging markets in their national and international expansion? Evidence from Brazil and China. International Journal of Emerging Markets. https://doi.org/10.1108/IJOEM-01-2020-0058
Chun-kwong Koo, T., Fornes, G., Illie, C., Cardoza, G., & Altamira, M. (2020). Female entrepreneurship in emerging economies: what do we need to know? The Hang Seng University of Hong Kong Business Review, 2(1&2).
Altamira, M. (2018). Understanding the definition and development of marketing capabilities in Chinese multinationals and the influence of institutional elements. A Narrative Inquiry strategy to study Chinese managers ? experiences. SAGE Research Methods Cases Business & Management
Fornes, G., Cardoza, G., & Altamira, M. 2016. Informal structures and practices in the national and international expansion of SMEs from emerging markets. Evidence from Brazil and China. Academy of Management annual conference. Anaheim.
Fornes, G., & Altamira, M. 2014. Setting the scene for the development of differentiation strategies in emerging markets. The case of Chinese MNCs in Latin America. In B. Christiansen (Ed.), Economic Growth and Technological Change in Latin America.
Altamira, M., & Fornes, G. 2013. China a la conquista internacional. Cinco Dias. 19/09/2013
Altamira, M. 2013. The role of the domestic Chinese institutional framework in the definition of the value proposal of Chinese firms entering foreign markets. Paper presented at the Strategic Management Forum 2013 -The Internationalization Strategy of Chinese Firms, Shanghai.

Altamira, M. (2021). Developing online narrative interviews. A qualitative research study about Chinese managers' understanding of the development of marketing strategies in Europe. SAGE Research Methods Cases Business & Management
Fornes, G., Cardoza, G., & Altamira, M. (2021). Do informal business and political relations help SMEs from emerging markets in their national and international expansion? Evidence from Brazil and China. International Journal of Emerging Markets. https://doi.org/10.1108/IJOEM-01-2020-0058
Chun-kwong Koo, T., Fornes, G., Illie, C., Cardoza, G., & Altamira, M. (2020). Female entrepreneurship in emerging economies: what do we need to know? The Hang Seng University of Hong Kong Business Review, 2(1&2).
Altamira, M. (2018). Understanding the definition and development of marketing capabilities in Chinese multinationals and the influence of institutional elements. A Narrative Inquiry strategy to study Chinese managers ? experiences. SAGE Research Methods Cases Business & Management
Fornes, G., Cardoza, G., & Altamira, M. 2016. Informal structures and practices in the national and international expansion of SMEs from emerging markets. Evidence from Brazil and China. Academy of Management annual conference. Anaheim.
Fornes, G., & Altamira, M. 2014. Setting the scene for the development of differentiation strategies in emerging markets. The case of Chinese MNCs in Latin America. In B. Christiansen (Ed.), Economic Growth and Technological Change in Latin America.
Altamira, M., & Fornes, G. 2013. China a la conquista internacional. Cinco Dias. 19/09/2013
Altamira, M. 2013. The role of the domestic Chinese institutional framework in the definition of the value proposal of Chinese firms entering foreign markets. Paper presented at the Strategic Management Forum 2013 -The Internationalization Strategy of Chinese Firms, Shanghai.

教授简介

Maria Altamira

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